MISTER App Re-launches with Enhanced Technology, Commits to Improving Gay Life

MISTER App Re-launches with Enhanced Technology, Commits to Improving Gay Life

Company Introduces “I Am MISTER” Movement Along with Redesigned App Focused on Getting Users to Spend Less Energy Online and More Time Meeting People

mister cover photo for FB

NEW YORK – July 16, 2013 – MISTER, the mobile app and online community for gay and bisexual men, today announced the re-launch of its mobile app designed to totally change the way gay men interact with each other on their smartphones. MISTER, which originally launched in December 2011 and now has more than 1 million users, has added new features, including one called MR. Right, that will help men find the right connections more quickly and efficiently so that they can spend less time searching through profiles and more time actually meeting one another and enjoying their lives. In tandem with the app launch, the company kicked off the community-focused “I Am MISTER” movement (#iamMISTER), which encourages men to be themselves, use their app with pride, and work to build stronger, better and more respectful relationships.

Gay men are some of the most active smartphone users, spending as much as 1.5 hours a day on gay “meet-up” apps. Unfortunately, a lot of that logged-in time is wasted time because only a small fraction of interactions turn into real meetings and even fewer into future connections. With today’s launch, MISTER is looking to change that.

“MISTER is a truly different experience for anyone who is sick of perusing endless photos of faceless bare chests or judgmental profiles,” said Carl Sandler, founder and CEO of MISTER. “With the new MISTER, we’re encouraging users to show their faces, and we’re also providing them with new features to help facilitate real conversations. We want to make finding what you’re looking for a lot easier so that you can actually meet new people.”

One fresh feature on the new MISTER that promises to deliver better connections to users is the technologically advanced MR. Right, which provides users new introductions daily based on the types of men they normally interact with. If a user, for instance, often talks to tall men in their early 30s, MR. Right will show that user other men nearby with similar traits. MR. Right works in the background as a personal wingman, always on the lookout for new, compatible men.

MISTER aims to do more than just get men together for fun and dating. The “I Am MISTER” movement asks users to behave differently in their interactions both on the app and offline and to be proud to be MISTER men. They’re encouraged to show their faces, be authentic, and opt in to the MISTER Code, an agreement urging users to treat one another with respect and honesty.

“Gay relationships have evolved, yet gay men are often still ashamed of using gay dating or hookup apps,” said Serge Gojkovich, marketing specialist for MISTER. “Some apps bill themselves as being better or catering to a certain niche within the gay market, but MISTER wants to move beyond that. MISTER encourages users to follow the MISTER Code, to be themselves, and to not be embarrassed about using an app to meet other gay men.”


MISTER is available for iOS and Android and on the Web. To download MISTER or to learn more, please visit misterapp.com.

MISTER will be celebrating its re-launch with parties allowing users to meet other users in the following cities:

  • Washington, D.C.: JR’s 7/18
  • West Hollywood: Revolver 7/19
  • New York: Boxers (Chelsea) 7/19
  • New York: Boxers (Hell’s Kitchen) 7/20
  • Boston: Guilt 7/26
  • Dallas: Victory Park 7/26
  • San Francisco: Hi Tops 7/27
  • Fort Lauderdale: Village Pub 7/28
  • Atlanta: Heretic 8/2
  • Chicago: Sofo Tap 8/3


MISTER is a leader in gay app technology. It’s a location-based app that helps gay men who are grown up connect with one another in an easier, more efficient, and more meaningful way. Unlike many other similar apps, MISTER offers access to users not only on mobile platforms like iPhone and Android but also on the Web at misterapp.com. MISTER is designed for diverse men who value integrity, safety, truth, experience, and respect. Members are encouraged to follow the MISTER Code, a shared set of values designed to make the MISTER community feel welcome, healthy, and safe. To download MISTER or to learn more, visit misterapp.com, follow us @theMISTERapp or #iamMISTER.


Keep your bachelorette party out of my gay bar

So this post doesn’t have much to do with hipsters, but it certainly has a lot to do with the com-modification of an identity and lifestyle- and considering that The Mission is like half gay people anyways it kind of fits. And yes, there are gay hipsters (ie. gipsters), but that is  whole other post of its own.

Could it be any more “Girls who grew up aspiring to be Disney princesses meet their 20’s”?

I recently heard that the drunk-off-bottomless-mimosas-and-puking-in-the-street-20-something-straight-girl-from-the-Marina-hang-out, ie. the Castro’s Lime, will be closing.  To it I say, good riddance.  I’ve never actually been to brunch at Lime, and I’m not sure why anyone would want to go.  My association with the place is this: I walk to the gym and see some girls getting out of a taxi go inside. They drink their bottomless mimosas with their queeny, and dapperly dressed 22 year old gay friend, and enjoy the sexy modern design of the space that glows with some pastel blues and pinks.  An hour or two later I walk back by the gym and I see the same girls puking in the sidewalk, the same sidewalk I have to walk on each day now filled with lady vomit.  They are some hot tranny messes, and its not even noon.

Ladies listen up: we don’t all necessarily want to be your gay bestie /therapists, we don’t all have fashion advice or a good gym routine for you, and we don’t want to be your token gay friend. We don’t want to have to live up to some idea of what your thought our friendship would be based off what you’ve seen in Sex and the City, Queer Eye for the Straight Guy, or Will and Grace.

We want the right to get married and have kids, but not to do it out of societal obligation. We want job security via federal non-discrimination policies, we want the ability for foreign same-sex partners to get visa’s and green cards like a married straight couple, we want to be able to hold hands in the suburbs and country without shocked looks, and we want the right to visit our love ones in the hospital when sick.

And we all want to look good in a tight pair of jeans, sorry that one is undeniable.

And yes ladies, those pants do make you look fat.

Keep Your Bachelorette Party Out of My Gay Bar



West Hollywood gay bar The Abbey recently decided to ban straight bachelorette parties. Their decision, according to Abbey owner David Cooley, is a form of political protest.

We love our straight girlfriends coming in to celebrate one of the happiest days of their life. But it’s also a slap in the face to my customers and my life that we can’t have that same celebration.

Here’s what Cooley isn’t saying — bachelorette parties at gay bars are fucking annoying.

It’s nothing against straight people. Some of my best friends are straight. There’s just something particularly insufferable about hosting a bachelorette party at a gay bar. And it’s unique to straight women and gay men. Straight men wouldn’t celebrate a bachelor party at a lesbian bar. I mean, they might try, but I’m not sure how well that would go over.

I think it’s great that straight women feel comfortable around gay men, and vice versa. It’s a singular relationship — one that far surpasses the outdated conception of a “fag” and his “hag.”

But throwing a bachelorette party at The Abbey or any other gay bar isn’t a way to celebrate that friendship: it’s weirdly exploitative. It’s not so much about the joy of having gay friends as it is about the essential novelty of gay people. When a group of women go to a gay bar to let loose for a bachelorette party, the gay men become props.

Which is not to say that women don’t get objectified all the time. To that extent, I understand the appeal of going to a bar where the men can be sexual objects, and if you’re a woman, no one’s going to try to rub his boner against you. But it’s especially insulting to go somewhere specifically to ogle people whose sexual preference doesn’t include you.

I’ll go back to the lesbian bar theoretical, even though — yes — women in general have it far worse when it comes to objectification. Straight men who decided to spend a bachelor party checking out lesbians would be regarded as gross assholes, and rightfully so. A bachelorette party at a gay bar is not as stigmatized, but it still reeks of shallowness and a failure to recognize gay people as, you know, people.

That might sound overdramatic, but for the most part, straight women who throw bachelorette parties at gay bars aren’t considering the political context — the fact that they are celebrating their impending nuptials among a group of people who aren’t legally allowed to get married. It sucks on that level, as Cooley contended, but on a larger scale, it’s tasteless. It reduces gay men to unpaid entertainers. Background noise. Party favors.

The alternative is simple. If you want to watch a gay man take his shirt off, hire a stripper. They’re also a lot cooler with you slipping dollar bills in their thongs, if you’re into that sort of thing.

Please feel free to comment on this article or email me at missionhipstersblog@gmail.com if you have a strong opinion on this either way.

*Please note no women were harmed in the making of this rant.  But a few dreams were shattered and ego’s bruised.