Unpretentiousil – A cure for HIPSTER disorder

Finally, the big pharmaceutical companies have gotten together and developed a drug to treat the common anti-mainstream trends that ail us.


Coffee Shop Review- The Financial District’s “Coffee Bar”

IMG_5696It seems this hipster coffee trend is continuing to grow with the opening of Coffee Bar on Montgomery Street in the Financial District of San Francisco. This place has all the makings of a hipster coffee shop. The store has a crisp, clean design with a simple menu and serves up mainly traditional espresso drinks, small cups of coffee, and a simple selection of pastries delivered daily from a local bakery. All the employees wear black shirts, indigo jeans, and occasionally grey vests or other accoutrements. Their is a certain air of condescension coming from behind the counter, but much more understated than their Valencia Street counter parts. Oh, and did I mention the coffee is really f-ing good?


My main critique of the store is that instead of trying to do something new, it basically copied and synthesized various trends in cafes and threw it in haphazardly to the financial district. Probably the most blaring difference between walking into say Fourbarrel at 4 in the afternoon on the weekend, and Coffee Bar at 8 am is that you are simply going to get a different crowd. IMG_5693This isn’t your get coffee and linger to soak up the ambiance type of coffee shop. Instead it is in and out, and on your way back to the office.  Another difference is all the fun homeless people of downtown SF spicing up the urban ambiance.


Being that this place is right next to my office I go there from time to time with my coworkers. One of them observed recently, ” Is there some sort of requirement to work at these hipster coffee shops that you have to have an ambiguous sexual orientation.” Haha, so true.

Another interesting attempt at fitting this hipster aesthetic is this faux-Instagram photo blown up and posted above the door inside.


It shows an older white man in business clothes sitting on a financial district rooftop looking out over the bay.  I find it a little strange to take this virtual world aesthetic of Instagram and place it in your store as “artwork”. (As a side note, I love Instagram and you can follow me here under the name missionhipsters.)

The Hipsterification of America

In case you haven’t heard, hipsters are everywhere.  As this NPR article points out – in some ways its cooler to be a hipster in a small city than in a bigger, more well known city.  So you live in Williamsburg, NYC? Well, my friend, that has so been done already.


The Hipsterfication Of America

The hotel lobby in Franklin, Tenn., has an ultra-urban loft-esque feel — exposed air ducts, austere furniture and fixtures, music videos projected onto a flat panel. Everywhere there is lava-lampish aqua and amber lighting.

Sale racks near the front desk display chargers for iPods and BlackBerrys and a variety of snacks, including Cocoa Puffs and Red Bulls. Every room features a media box for digital video and music.

Welcome to Aloft, a hipster hotel on the outskirts of Nashville.

Nearby are Plato’s Closet, a recycled-clothing store where hipsters shop, and Which Wich, a sandwich shop — touting its “edgy, magnetic environment” — where hipsters eat.

On the streets of Franklin and Nashville and almost every town throughout America now, hipsters scuttle by on scooters, zip around in Zipcars or Smart cars, roll by on fixed-gear bikes or walk about in snazzy high-top sneakers and longboard shorts. They snap Instagram photos of each other — in black skinny jeans and T-shirts with funky epigrams like “If You Deny It, You Are A Hipster” — and turn the pix into iPhone cases. They buy cool-cat snuggle clothes at American Eagle and down-market monkey boots at Urban Outfitters. They drink cheap beer, listen to music on vinyl records and decorate their lairs with upcycled furniture.

What’s funny is that people who aren’t hipsters generally express distaste for them and those who appear to be hipsters hate to be identified as such. Everybody hates hipsters … especially hipsters. – Peter Furia

They follow indie bands and camp out at Occupy movements. They work as programmers and shop clerks, baristas and bartenders. They are gamers and volunteers, savvy entrepreneurs and out-of-work basement dwellers.

In case you haven’t noticed, hipsters — and those who cater to them — are everywhere. And that really galls some hipsters.

The Ironic Hipster

“Hipster culture is omnipresent,” says Peter Furia, a founder of Seedwell Digital Creative Studio in San Francisco. “It dominates fashion, music and lifestyle. It crosses borders of ethnicity, socio-economic status and sexual preference — something that we haven’t seen since the boom of hip-hop culture.”

Furia’s studio is producing a documentary-style Web series, American Hipster — for its nascent YouTube channel — that will debut in April 2012. “What’s funny is that people who aren’t hipsters generally express distaste for them and those who appear to be hipsters hate to be identified as such. Everybody hates hipsters … especially hipsters. And the ironic part is that hipsters’ opposition to pop culture has become pop culture.”

You might think that as hipsterism ripples out, in concentric (and eccentric) circles farther and farther from its big-city epicenters, the ultra-coolitude would lose its authenticity, Furia says, “but the opposite may be true. Cities are known for setting trends; hipsterism is about anti-trends. It sounds funny, but hipsters in Omaha may actually be cooler than hipsters in New York City — everyone knows about New York City.”

Hipsters like these urban dwellers in the Wicker Park neighborhood of Chicago have now spread to the farthest reaches of small-town America.

Sam Swett/FlickrHipsters like these urban dwellers in the Wicker Park neighborhood of Chicago have now spread to the farthest reaches of small-town America.

American society, Furia says, often thinks of hipsters as “posers who appropriate an image of cool individuality but lack authenticity, but we think there may be real substance beneath it all.”

He points to social waves such as urban farming, the Do It Yourself initiatives and the Occupy movement. “There are lots of hipsters in all of these movements,” he says, “who are authentic in their passions.”

Revenge Of The Hipster

To many the American hipster represents more than ironic graphic T’s and gourmet grilled cheese sandwiches. “I like to believe there’s something smarter lurking within our romance with hip … an idea of enlightenment and awareness,” says John Leland, a New York Times reporter and author of the 2004 book Hip: The History.

America does have a long love affair with being hip — not only up to date and au courant, but ahead of the curve. The Urban Dictionary defines hipsters as “a subculture of men and women typically in their 20s and 30s who value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter.”

The greatest concentrations of hipsters, the hiptionary definition continues, “can be found living in the Williamsburg, Wicker Park and Mission District neighborhoods of major cosmopolitan centers such as New York, Chicago, and San Francisco respectively.”

Sure enough, just a couple of years ago everyone was writing about discrete hipster enclaves. A 2009 essay in Time magazine focused on the Brooklyn neighborhood of Williamsburg, noting that because of a lagging economy and neighborhood gentrification, “Hipsterdom’s largest natural habitat, it seems, is under threat.”

But in fact, the opposite happened. In the past couple of years, Hipsterdom has entered — and in some cases, dominated — dominant culture. Hipsters, after all, know how to adapt: how to make the cheap chic, the disheveled dishy, the peripheral preferable. A shaky, shabby economy is the perfect breeding ground for hipsters.

A New Hipsterdom

Modern historians trace the term “hip” at least back to the Jazz Age. The word’s origins are in dispute. Some believe it came from “hop,” a street word for opium; or the hip flask carried by clandestine drinkers, or “hepi,” an African word meaning “open-eyed awareness.”

The hipster’s ancestry no doubt involves hepcats and beatniks and hippies. Today some hipsters are so hip they refuse to use the word self-referentially and believe that anyone who does so is, well, hip-o-critical.

As long as hipsters were confined to cool urban corrals, they were easy to deride. Robert Lanham’s 2003 The Hipster Handbook poked fun at them. A hipster, he wrote, is someone who has one Republican friend whom the hipster always describes as his “one Republican friend.”

Known online as the "Hipster Cop," Detective Rick Lee (center) walks with protesters in New York in October. The plainclothes officer has been doing community affairs work at the Occupy Wall Street protest.

Seth Wenig/APKnown online as the “Hipster Cop,” Detective Rick Lee (center) walks with protesters in New York in October. The plainclothes officer has been doing community affairs work at the Occupy Wall Street protest.

But with the hipsterfication of America, today’s hipsters come in all stripes and all political persuasions. Rachel Maddow and S.E. Cupp to courtesy phones, please.

And all ages: Not everyone who is hip is young, and not everyone who is young is hip. Hipsterishness is a state of mind.

We are seeing the dawn of a new hipsterdom. The subculture has become an omniculture and its denizens can be found outside Nashville and in Grinnell, Iowa, and in Omaha, Neb. Visit the Little River Coffee Bar in Spartanburg, S.C., the Busted Lift in Dubuque, Iowa, or the Bikini Lounge in Phoenix.

And hipsterfication is happening at hyperspeed. “Hip used to have a lag time,” the Times‘ Leland explains. “Weirdos and creative people fled their intolerant small town for the city, where they could be anonymous and find other weirdos. Together they combined their knowledge — of style or wisdom, of outsider lore, black and white — to produce hip.”

The expression of hipness, Leland says, “had to be private to be distinct, understood only by the inner circle.”

Eventually the hip sensibility was adopted by bigger and bigger circles until it boomeranged back to the small towns, Leland says. “Now there’s no lag time. Those syntheses and exchanges take place not in physical spaces but metaphorical ones — in cyberspace, in the marketplace, in the media. So stuff that looks like hip is everywhere.”

3 rules of identifying hipsters

1. A true hipster never knows they are hipster.

Ever notice how hipsters never describe their style, scene, or group of friends as “hipsters”? That’s because the first and cardinal rule of hipsterism is this: A hipster never self identifies as a hipster.  Hipsters think of themselves as individualists, who go against the grain, and think independently from the masses. Only outsiders label other people hipsters, and assign such status to their neighborhoods, clothing, and lifestyles.
2.  Hipsters care about how they look, but adamantly deny doing so.
Ever seen a hipster in a gym? They may own a gym membership, but their preferred source of exercise is walking from cafe to cafe.  If they do end up in a gym, their outfits consist of flat-footed, high-top chuck converse, cut-off jeans, and deep v-neck shirts.
3.  A hipster’s job title contains one of the following: “/”, “*”, or “()”.
Hipsters are passionate people.  And likely, this is about something other than their main job.  If someone has one of the following formats in their job title, then they may be a hipster.  The slashies (/) are people who view themselves as too dynamic for just one profession or job title, so they make a point of telling you that they are actually many things.  They may be an actor/model, or writer/producer/documentary film maker, or artist/Ritual Coffee Roasters barista.  Other hipsters have a day job that pays the bill, say waiting tables at the local organic eatery, and then explore their real passion – writing poetry in coffee shops by night.