MISTER App Re-launches with Enhanced Technology, Commits to Improving Gay Life

MISTER App Re-launches with Enhanced Technology, Commits to Improving Gay Life

Company Introduces “I Am MISTER” Movement Along with Redesigned App Focused on Getting Users to Spend Less Energy Online and More Time Meeting People

mister cover photo for FB

NEW YORK – July 16, 2013 – MISTER, the mobile app and online community for gay and bisexual men, today announced the re-launch of its mobile app designed to totally change the way gay men interact with each other on their smartphones. MISTER, which originally launched in December 2011 and now has more than 1 million users, has added new features, including one called MR. Right, that will help men find the right connections more quickly and efficiently so that they can spend less time searching through profiles and more time actually meeting one another and enjoying their lives. In tandem with the app launch, the company kicked off the community-focused “I Am MISTER” movement (#iamMISTER), which encourages men to be themselves, use their app with pride, and work to build stronger, better and more respectful relationships.

Gay men are some of the most active smartphone users, spending as much as 1.5 hours a day on gay “meet-up” apps. Unfortunately, a lot of that logged-in time is wasted time because only a small fraction of interactions turn into real meetings and even fewer into future connections. With today’s launch, MISTER is looking to change that.

“MISTER is a truly different experience for anyone who is sick of perusing endless photos of faceless bare chests or judgmental profiles,” said Carl Sandler, founder and CEO of MISTER. “With the new MISTER, we’re encouraging users to show their faces, and we’re also providing them with new features to help facilitate real conversations. We want to make finding what you’re looking for a lot easier so that you can actually meet new people.”

One fresh feature on the new MISTER that promises to deliver better connections to users is the technologically advanced MR. Right, which provides users new introductions daily based on the types of men they normally interact with. If a user, for instance, often talks to tall men in their early 30s, MR. Right will show that user other men nearby with similar traits. MR. Right works in the background as a personal wingman, always on the lookout for new, compatible men.

MISTER aims to do more than just get men together for fun and dating. The “I Am MISTER” movement asks users to behave differently in their interactions both on the app and offline and to be proud to be MISTER men. They’re encouraged to show their faces, be authentic, and opt in to the MISTER Code, an agreement urging users to treat one another with respect and honesty.

“Gay relationships have evolved, yet gay men are often still ashamed of using gay dating or hookup apps,” said Serge Gojkovich, marketing specialist for MISTER. “Some apps bill themselves as being better or catering to a certain niche within the gay market, but MISTER wants to move beyond that. MISTER encourages users to follow the MISTER Code, to be themselves, and to not be embarrassed about using an app to meet other gay men.”


MISTER is available for iOS and Android and on the Web. To download MISTER or to learn more, please visit misterapp.com.

MISTER will be celebrating its re-launch with parties allowing users to meet other users in the following cities:

  • Washington, D.C.: JR’s 7/18
  • West Hollywood: Revolver 7/19
  • New York: Boxers (Chelsea) 7/19
  • New York: Boxers (Hell’s Kitchen) 7/20
  • Boston: Guilt 7/26
  • Dallas: Victory Park 7/26
  • San Francisco: Hi Tops 7/27
  • Fort Lauderdale: Village Pub 7/28
  • Atlanta: Heretic 8/2
  • Chicago: Sofo Tap 8/3


MISTER is a leader in gay app technology. It’s a location-based app that helps gay men who are grown up connect with one another in an easier, more efficient, and more meaningful way. Unlike many other similar apps, MISTER offers access to users not only on mobile platforms like iPhone and Android but also on the Web at misterapp.com. MISTER is designed for diverse men who value integrity, safety, truth, experience, and respect. Members are encouraged to follow the MISTER Code, a shared set of values designed to make the MISTER community feel welcome, healthy, and safe. To download MISTER or to learn more, visit misterapp.com, follow us @theMISTERapp or #iamMISTER.


Hip V-day app’s for the socially awkward

All you smart phone users out there will be happy to know that there are a bevy of apps to help you over come your social awkwardness and meet that special Valentine this year.  Whether you want to meet someone new with a location based matchmaking service like Grindr (I know, I couldn’t believe they would write about this either), or use a Love Finger Scanner to determine if you are compatible to your blind OKcupid date, or find a poem for that special someone – rest assure, there is an App for that.

Valentine’s Day? There are apps for that

by Patrick May


With Valentine’s Day bearing down on us, app developers have come up with smartphone tools that can do just about anything short of guaranteeing you’ll be head over heads in love by Tuesday.

There are apps for both the valentine-ready (digital flowers, anyone?) and the valentine-hungry, including every type of mobile-dating tool imaginable. These darts in Cupid’s digital quiver, whether they’re for iPhone or Android, free and fee-based, range from sophisticated to silly to downright stupid.

Let’s start with the valentine-challenged. Once you’ve gotten into the mood by downloading Valentine’s Day Fun Facts on your Android and learned about the meaning of the color of roses, it’s time to go find someone you can actually give them to. Got an iPhone? Love your iPhone? Then go straight to Cupidtino, a meet-up app that will put you in touch with other lovers of all things Apple (AAPL).

“We’ve definitely seen a spike in traffic this week because of Valentine’s Day approaching,” says Amol Kelkar, 35, co-founder of the Seattle-based site. “People love the app even more than our website because they’d rather do their date-searching on the go. Plus they’re all Apple fans, so they’ll have plenty to talk about.”

One app firmly focused on the fine art of flirting is San Francisco-based Skout.

“Our app,” says founder Christian Wiklund, “helps inject serendipity into people’s lives.”Use Skout to send virtual flowers, teddy bears or even diamonds. The app’s free, though you pay anywhere from 20 cents to $10 in real money to send those not-so-real roses. Wiklund calls virtual gifts “a great icebreaker. When you get virtual flowers, the recipient has the same feeling as getting a real gift, because someone has sent them something that costs money.”

Skout, which asks a few initial questions to find out what sort of person you’re seeking, is one of a growing number of location-based apps that let you know how far away other app users are from you at any given moment. But in an effort to avoid seeming stalker-like, Skout doesn’t provide exact distances if that person is within a half mile of you.

But Grindr sure does. Because this wildly popular dating app for the gay community tells you if your potential valentine is within feet of you, Grindr makes Skout seem downright tame. “Two feet away?” Just look down the bar. Click the guy’s picture, click ”chat,” and you’re good to go.

“We find that if Valentine’s Day rolls around and you don’t have a valentine then Grindr’s that kick in the butt to remind you that maybe you should find someone,” says Joel Simkhai, founder and CEO of the 3-year-old app, which has both free and fee versions available for the iPhone and Android phones. “So each year around this time, we find a lot of our users go back on the hunt.”

Once you do find a potential date, download Valentine Scanner on your Android or Love Finger Scan on your iPhone. By pressing your and your date’s fingertips to the screen, these apps mysteriously determine how compatible you really are. Don’t ask how they do it. Just believe.

For all of you lucky enough to be in a Valentine-worthy relationship, the app choices are practically endless. Beyond the obvious ones — Godiva Mobile and 1800Flowers to name just two — the romantically inclined could spend a thousand Valentine’s Days wading through this thicket of digital desire.

Kiss My Valentine’s a free Android-only app that lets you set reminders for Valentine gifts and send timed greetings throughout the day to your loved ones in English, Spanish, Portuguese and Chinese.

Wayne Irving, CEO of the app’s maker, Iconosys, says Kiss “was the solution to my own problem. I have three daughters and roughly 20 nieces I feel very close to. I thought, wouldn’t it be great to have an app that automatically sent out Valentine’s Day cards for me, because that’s a lot of postage, plus I’d usually forget half of them.”

Next, download LaDiDa, a cool iPhone app that lets you record a love song karaoke-style, make it sound respectable even if you can’t carry a note, and then send it to the love of your life. For $2.99, you’re made over into a professional singer, thanks to artificial intelligence that corrects the pitch of your voice.

While she or he is enjoying your offering, you’ll be downloading the free Apple Cards app, choosing the “Love” category of course, then creating your own Valentine’s Day card compete with a photo of your awesome mug. With a couple of clicks and a bit of sales tax and shipping, your card will be heading through the U.S. mail by the time he or she is done listening to you croon.

And if that’s not enough saccharine sweetness for one Valentine’s Day, download iWrite: Love Poems and let your 99-cent iPhone app help you compose instant sonnets for your Valentine, or at least come up with computer-generated poems as a fallback.

But you may have to let the computer try several times to get something suitable. A recent test-drive came up with a little dittie that could easily blow up in your face come Tuesday. It goes something like this:

I wish

I could receive

A rare thigh

And place it

On my nectar.